6 packs per box , 4 Cards per Pack
Trading cards have become one of the hottest collectibles in China. Eleven Card is an ambitious new trading card brand emerging from China, looking to make its mark in the Chinese collectibles market. To launch its debut collection, “Refractor”, the brand secured official licensing from FC Barcelona.
To bring this project to life, Eleven Card partnered with HashtageSport to activate its first-ever campaign. Within just six weeks, our team successfully facilitated the signing of three first-team players from Barça: Pedri, Ferran Torres, and rising prospect Marc Bernal. The signed cards featuring all three players will headline the Refractor series and become centerpieces in the brand’s collector lineup.
With a tight timeline and ambitious goals, our team oversaw the entire project lifecycle — from talent identification and negotiation to event coordination and on-site execution — all completed within just six weeks. This activation reflects our hallmark capabilities: speed, efficiency, and precision in sports marketing delivery.
This marks just the beginning — more innovative collaborations to come. As the trading card market in China explodes, this partnership positions Eleven Card and the Barça set to ride that wave and capture the fast-rising enthusiasm among collectors and fans.
